Merlino Marketing

SEO Dashboard

Neill & Son Roofing, LLC — 3542 Brodhead Rd, Monaca, PA 15061 · Last audited 2026-05-07

Health Score
49/100
Critical
P1 Issues
12

Immediate action required

Local SEO
56/100
Needs Work
LLM Visibility
35/100
Not Indexed
Health Score Trend
5-month audit history
Overall Score
vs 100-point target
49
out of 100
Category Breakdown
Scores across all audit dimensions
Technical SEO
52
On-Page SEO
48
Local SEO
56
E-E-A-T
55
Backlinks
40
LLM / AI
35
Critical Issues
  • Crawler block at HTTP header level — On-page crawl returned 0 pages. Googlebot may be affected.
  • Erie location completely absent from Local Pack — Neill not in top-3 for 'roofing contractor Erie PA' despite having a verified Erie GMB with 20 reviews.
  • Erie GMB links to subdomain (erie.neillandsonroofing.com) — splits domain authority, isolates all Erie link equity from main domain.
  • Zero top-3 organic rankings for any commercial keyword — 1 pos-1 ranking (brand only), 0 in pos 2-3. Only 6 keywords in top-10 total.
  • 61% of backlinks are nofollow — 150 nofollow out of 242. Effective dofollow links: ~92 from 89 domains.
Quick Wins
  • Fix homepage title tag — add geo-modifier: 'Neill & Son Roofing | Pittsburgh & Erie PA Roofing Contractor' (on-page-worksheet.md QW-1)
  • Add Erie metal roofing section to /services/metal-roofing/ — targeting 'metal roofing erie pa' (1,600/mo, currently pos:20). Highest single-keyword opportunity in dataset.
  • Migrate Erie GMB URL from subdomain to main domain — update GMB website field to neillandsonroofing.com/area-we-serve/roofing-erie-pa/
  • 301 redirect /iko-certified-contractors-2/ to /iko-certified-contractors/ — confirmed IKO page duplication, consolidates ranking signals.
  • Implement AggregateRating schema — surface 4.9-star, 271-review rating in Google SERPs. Estimated 15-30% CTR improvement.
P1 Action Items
Highest priority tasks
View All

Investigate and resolve HTTP header crawler block

MED effort · CRITICAL impact

Fix homepage title tag — add geo-modifier

LOW effort · HIGH impact

Add Erie section to /services/metal-roofing/ page

LOW effort · VERY HIGH impact

Migrate Erie GMB URL to main domain

MED effort · HIGH impact

Launch Erie review generation campaign — target 50+ reviews

LOW effort · HIGH impact

301 redirect /iko-certified-contractors-2/ to /iko-certified-contractors/

LOW effort · MEDIUM impact