Social Media & Brand

Facebook at pos:5 for branded search. Page URL confirmed: facebook.com/NeillRoofing/. Organic reach for business pages is typically 1-3% of followers — primarily a reputation signal, not traffic driver.

Post 3x/week. Target homeowner content: seasonal roofing tips, before/after projects, financing reminders. Run targeted Facebook ads in Pittsburgh and Erie DMA for $500-1,000/month.

Yelp at pos:4 for branded search. Prominent in brand SERP indicates established profile. Review count and filtered reviews status UNVERIFIED. Yelp occasionally suppresses contractor reviews.

Claim and verify business owner account. Respond to all reviews. Add current photos and complete business details. Monitor for filtered reviews.

LinkedIn at pos:8 for branded search. B2B platform — useful for commercial property managers, general contractors, insurance adjusters. Not primary B2C channel.

Post 2x/week — IKO certification content, commercial roofing case studies, storm damage response. Target commercial building owners and property managers in Pittsburgh/Erie.

BBB at pos:6 for branded search. 30-year established business likely holds A+ rating. Authority signal — BBB links can be dofollow for accredited businesses.

Verify BBB accreditation is current and active. Confirm BBB profile links back to neillandsonroofing.com with correct URL. Request BBB to feature Neill in regional business spotlight.

No confirmed Instagram presence in SERP or data. Roofing is highly visual — before/after roof replacements perform well as image content. Major missed opportunity for IKO-certified contractor showcasing quality work.

Launch Instagram profile. Post 3x/week: before/after projects, crew in action, IKO certification content, Western PA weather roofing tips. Use geotagging for Pittsburgh and Erie content.